What is Geofencing?

Geofencing is a location-based marketing strategy that involves setting virtual boundaries (or “geofences”) around physical locations, such as neighborhoods or businesses. When someone with a cell phone enters these boundaries, personalized ads are triggered as they browse online. 

Long story short—if an abortion-minded woman is near your center and searches “abortion near me”, your Geofencing ads can intercept her in real time!

The Benefits of Geofencing

Geofencing ads offer several benefits that can help you reach abortion-minded women: 

• Exact Targeting. Geofencing enables you to hyper-target potential clients who are near your business. Don’t let abortion-minded women pass by your center. Reach them when they’re just around the corner! 
• Personalized Ads. Geofencing allows you to create personalized messages based on potential clients’ behaviors and location, which increases the likelihood of them making appointments. 
• Competitor Conquesting. Geofencing allows you to put a digital fence around competitor locations. This allows you to reach abortion-minded women even as they’re on their way to the local abortion clinic!

Pro-Life Marketing Services You Can Count On

Cornerstone Marketing Strategies is here to take the marketing off your plate, so you can focus on saving and changing lives! Contact us to get started!