How to Outrank Abortion Providers in Your City (Ethically)

By Cornerstone Marketing Strategies

Yes, it’s possible. Yes, you can do it on a budget. And yes, it’s one of the most impactful things your pregnancy center can do to save lives. Here’s the proven strategy to outrank abortion clinics in local search results—without compromising your values.


The David vs. Goliath Reality

Let’s be honest about what you’re up against:

Abortion providers typically have:

  • Marketing budgets 5-10x larger than yours
  • Professional digital marketing agencies on retainer
  • Years of SEO investment and established domain authority
  • Aggressive Google Ads campaigns
  • Slick websites built by expensive design firms
  • National organization backing (Planned Parenthood, etc.)

You have:

  • A shoestring marketing budget
  • Volunteers or small staff wearing many hats
  • Possibly an outdated website
  • Limited technical expertise
  • Competing priorities (actual client care comes first)

The good news? David beat Goliath. And you can too.

The secret isn’t outspending them—it’s outsmarting them. Google doesn’t care about your budget. Google cares about relevance, user experience, and authority. You can win on all three.


Understanding the Battleground: Local Search

When a woman in crisis searches for help, she’s almost always doing a local search:

  • “Abortion clinic near me”
  • “Pregnancy center [city]”
  • “Where to get abortion [city]”
  • “Free pregnancy test near me”

These searches trigger Google’s Local Pack—the map with 3 businesses shown at the top of results. This is your primary battlefield.

Why the Local Pack matters:

  • Appears ABOVE all organic results
  • Gets the most clicks (especially on mobile)
  • Shows business info, reviews, and call button
  • Dominates mobile search results

Your goal: Appear in the Local Pack for pregnancy-related searches in your area, outranking or appearing alongside abortion providers.


Strategy 1: Dominate Google My Business (Your Secret Weapon)

Here’s a truth most pregnancy centers don’t realize: Google My Business (GMB) is the great equalizer.

A small pregnancy center with an optimized GMB listing can outrank a massive abortion provider with a mediocre one. This is where David’s speed beats Goliath’s size.

Why GMB Levels the Playing Field:

Google’s Local Pack algorithm weighs these factors:

  1. Relevance (how well you match the search)
  2. Distance (proximity to searcher)
  3. Prominence (reviews, citations, website authority)

You control #1 and #3. And if you’re closer than the abortion clinic, you win #2 automatically.

The Complete GMB Optimization Checklist:

Phase 1: Complete Your Profile 100%

Most pregnancy centers have 40-60% complete profiles. Abortion clinics often have 95%+ completion.

Every field matters:

  • ✓ Business name (exact, consistent everywhere)
  • ✓ Address (consistent with website, no P.O. boxes)
  • ✓ Phone number (local number, not 1-800)
  • ✓ Website URL
  • ✓ Hours (specific, include holidays)
  • ✓ Business description (200-750 characters using keywords)
  • ✓ Categories (Primary + all relevant secondary)
  • ✓ Attributes (wheelchair accessible, etc.)
  • ✓ Services (list every single service you offer)
  • ✓ Products (if applicable)
  • ✓ Opening date

Phase 2: Optimize Your Description

Your business description appears in search results. Use it strategically.

Bad Example: “Hope Pregnancy Center is a faith-based organization providing compassionate care to women in our community since 2005.”

Good Example: “Hope Pregnancy Center offers free pregnancy tests, free ultrasounds, and confidential options counseling to women in [City] and [County]. Our licensed medical staff provides accurate information about all pregnancy options including parenting support, adoption resources, and abortion facts. Same-day appointments available. Serving [City] for over 15 years.”

Notice the difference:

  • Includes services (pregnancy tests, ultrasounds, counseling)
  • Uses keywords (free, confidential, options, abortion facts)
  • Mentions location multiple times
  • Emphasizes accessibility (same-day)
  • Shows credibility (licensed staff, 15 years)

Phase 3: Choose Categories Strategically

Categories tell Google what you are. Choose wisely.

Primary Category Options:

  • “Pregnancy Care Center” (if available in your area)
  • “Women’s Health Clinic”
  • “Family Counseling Service”

Additional Categories to Add:

  • “Social Services Organization”
  • “Adoption Agency” (if you provide adoption services/referrals)
  • “Community Health Centre”
  • “Medical Clinic” (if you have medical services)

Don’t use:

  • Religious categories (save that for your About page)
  • Categories unrelated to what women are searching for

Phase 4: Upload Compelling Photos

Listings with photos get 42% more requests for directions and 35% more clicks to websites.

What to upload:

  1. Building exterior (3-5 angles so visitors can find you)
  2. Entrance/signage (clearly showing your name)
  3. Waiting room (clean, welcoming, professional)
  4. Reception area (friendly, accessible)
  5. Counseling room (comfortable, private)
  6. Staff photos (with permission—builds trust)
  7. Team in action (counseling, community events, volunteer days)
  8. Your services (ultrasound machine, pregnancy test setup, etc.)
  9. Cover photo (branded, with your name and services)
  10. Logo (high-resolution, professional)

Photo Tips:

  • High quality (not blurry phone pics)
  • Good lighting (natural light or professional)
  • Clean, organized spaces
  • Diverse representation
  • Real photos (not stock images)
  • 10-20 total photos minimum

Phase 5: Post Weekly Updates

GMB posts appear directly in your listing and signal freshness to Google.

Post every 3-7 days with:

  • Compelling photo
  • Headline (up to 58 characters)
  • Description (up to 1,500 characters)
  • Call-to-action button (Call, Book, Learn More)

Post Ideas:

  • “Did you know we offer free ultrasounds with no appointment needed?”
  • “Pregnant and unsure what to do? We’re here to help with confidential support.”
  • “New extended hours: Now open evenings for your convenience.”
  • “Understanding the abortion pill: Get the facts before you decide.”
  • “Thinking about adoption? We can answer your questions.”

Phase 6: Generate Reviews (The Game-Changer)

Reviews are the #1 factor for local ranking. Abortion clinics often have 50-200+ reviews. You need to compete.

Ethical Review Generation:

Who to ask:

  • Clients who had positive experiences (with appropriate privacy considerations)
  • Volunteers who’ve worked with you
  • Board members
  • Community partners
  • Donors who’ve visited your center

How to ask clients (respecting HIPAA): “If you felt supported during your visit and would like to share your experience—without any personal details—we’d greatly appreciate a review. This helps other women in our community find us. Here’s the link: [direct link to your GMB review page]”

Make it easy:

  • Provide direct link (not just “review us on Google”)
  • Send via text or email
  • Follow up 1-2 weeks after their visit
  • Never incentivize (against Google policy)

Respond to ALL reviews:

  • Thank reviewers (positive reviews)
  • Address concerns professionally (negative reviews)
  • Keep responses brief (2-3 sentences)
  • Never share client information
  • Never get defensive

Target: 1-2 new reviews per month consistently

Phase 7: Use Q&A Strategically

GMB has a Q&A section. Many pregnancy centers ignore it. You shouldn’t.

Proactively seed questions: You can post your own questions and answers (Google allows this).

Strategic Q&As:

Q: “Do you provide abortions?” A: “No, we do not perform or refer for abortions. We provide free pregnancy tests, free ultrasounds, and confidential options counseling about all pregnancy options including parenting support, adoption information, and factual abortion information. Our goal is to help you make an informed decision.”

Q: “Are your services really free?” A: “Yes! All of our services are completely free—pregnancy tests, ultrasounds, counseling, material assistance, and parenting classes. No insurance needed, no ID required.”

Q: “How quickly can I get an appointment?” A: “We offer same-day appointments and walk-ins are welcome. Call or text us at [number] and we’ll get you in as soon as possible, often within 24 hours.”

Q: “Is everything confidential?” A: “Absolutely. Everything you share with us is completely confidential. We don’t share information with anyone without your written permission.”

This accomplishes two things:

  1. Answers common objections before she even calls
  2. Includes keywords that help with ranking

Strategy 2: Build Local Citations (Consistency is King)

What are citations? Any online mention of your business name, address, and phone number (NAP).

Why they matter: Google uses citations to verify your business exists and where it’s located. The more consistent citations you have, the more Google trusts you.

The Citation Strategy:

Step 1: Ensure NAP Consistency

Your Name, Address, and Phone must be IDENTICAL everywhere:

Format matters:

  • “123 Main Street” vs “123 Main St” = inconsistent
  • “(555) 123-4567” vs “555-123-4567” = inconsistent
  • “Hope Pregnancy Center” vs “Hope Pregnancy Resource Center” = inconsistent

Choose one format and use it everywhere.

Step 2: Get Listed on Major Directories

Essential directories:

  • Yelp
  • Yellow Pages (YP.com)
  • Bing Places
  • Apple Maps
  • MapQuest
  • Foursquare
  • Manta
  • Better Business Bureau
  • Facebook Business Page

Healthcare-specific directories:

  • Healthgrades
  • WebMD directory
  • Vitals

Pregnancy center specific:

  • Care Net directory
  • Heartbeat International directory
  • OptionLine.org
  • AbortionAlternatives.com

Local directories:

  • Chamber of Commerce
  • Local business associations
  • City/county resource directories
  • United Way directory
  • 211 database

Step 3: Get Listed on Community Sites

  • Local church websites (resource pages)
  • School district resource pages
  • Community organization directories
  • Local blogs and news sites
  • Nextdoor Business Page

Step 4: Audit Existing Citations

Search for: “Your Business Name” + “Your City”

Find all existing listings and:

  • Claim unclaimed listings
  • Update incorrect information
  • Remove duplicate listings
  • Ensure consistency

Tools to help:

  • Moz Local (paid, but finds everything)
  • Whitespark Citation Finder (paid)
  • Manual Google searches (free, time-consuming)

The Impact:

Comprehensive, consistent citations:

  • Improve local pack rankings significantly
  • Build domain authority
  • Create more pathways for women to find you
  • Establish legitimacy with Google

Strategy 3: Create Hyper-Local Content

Abortion providers often have generic websites that could be anywhere. You can beat them with hyper-local content.

The Strategy:

Create content specifically for your city/region that abortion providers can’t replicate.

Content Ideas:

1. City-Specific Resource Pages

“Pregnancy Resources in [City]”

  • WIC offices in your area
  • Local maternity clothing exchanges
  • Free baby item resources
  • Local adoption agencies
  • Pediatricians accepting Medicaid
  • Churches with parenting support groups
  • Local shelters and housing assistance
  • Job training programs

Why this works:

  • Extremely valuable to women in your area
  • Includes local keywords naturally
  • Shows you’re embedded in the community
  • Abortion providers won’t create this (not their model)
  • Generates backlinks from organizations you mention

2. Neighborhood-Specific Pages

If you serve a large city, create pages for different neighborhoods:

“Pregnancy Help in [Neighborhood]”

  • How to get to your center from this area
  • Bus routes that stop near you
  • Parking information
  • Time estimates
  • “We serve women from [Neighborhood] regularly”

3. Local Event Coverage

Blog about community involvement:

  • “Supporting the [City] Walk for Life”
  • “Partnering with [Local Church] Baby Shower Drive”
  • “Volunteering at [Community Event]”
  • “Our team at the [County] Health Fair”

4. Local Statistics and Information

“Unplanned Pregnancy in [County]: Resources and Support”

  • Local pregnancy statistics (if available)
  • [County] adoption information
  • [City] social services
  • Local maternity support organizations

5. Comparative Local Content

“Pregnancy Options in [City]: What You Should Know”

  • Compare your free services to abortion clinic costs
  • Show travel distance/time to abortion clinics vs. your center
  • Highlight what makes your center unique in your community

Implementation:

Create one hyper-local page per month:

  • Month 1: City resource guide
  • Month 2: Neighborhood page #1
  • Month 3: Local event recap
  • Month 4: Neighborhood page #2
  • Month 5: Local statistics/info page
  • Month 6: Comparative options page

After 6 months, you’ll have 6 pages targeting local searches that abortion providers can’t compete with.


Strategy 4: Earn Local Backlinks

What are backlinks? Links from other websites to yours. They’re like votes of confidence in Google’s eyes.

Why they matter: Backlinks are one of the top 3 ranking factors. The abortion clinic may have more backlinks total, but you can get more local backlinks.

The Strategy:

Focus on quality local backlinks rather than quantity.

1. Partner Organizations

Reach out to organizations you work with:

  • Local churches (ask them to link to you on resource pages)
  • Adoption agencies (reciprocal links)
  • Maternity homes
  • Parenting support groups
  • Community centers
  • Food banks
  • Local charities

Template email: “Hi [Name], we’ve been partnering with [Organization] for [time] to support women in our community. Would you be willing to add our center to your resources page? We’d be happy to feature you on our site as well. Here’s our website: [link]”

2. Local News and Media

  • Offer to be a source for pregnancy-related stories
  • Write press releases about major milestones or events
  • Pitch story ideas to local reporters
  • Offer free pregnancy education workshops to community groups

Even one article in the local paper with a link is worth 100 directory links.

3. Local Blogs and Influencers

  • Mom bloggers in your area
  • Local parenting websites
  • Community bloggers
  • Family-focused local sites

Approach: “We’re a local pregnancy center offering free services. Would you consider mentioning us in your resources for expecting moms?”

4. Sponsor Local Events

When you sponsor events:

  • Often get a link from the event website
  • Generate local awareness
  • Build community relationships

5. Guest Posting

Offer to write articles for:

  • Local parenting websites
  • Church newsletters/websites
  • Community organization blogs

Sample topics:

  • “Navigating an Unplanned Pregnancy: Local Resources”
  • “What to Expect When Visiting a Pregnancy Center”
  • “Supporting a Friend Through an Unplanned Pregnancy”

6. Create Linkable Resources

Build resources others want to link to:

  • Comprehensive local pregnancy resource guide
  • Adoption process guide
  • Budgeting guide for new parents
  • Pregnancy timeline and milestones

Promote these to local organizations who might link to them.

What NOT to Do:

❌ Buy links (Google penalty) ❌ Participate in link schemes (Google penalty) ❌ Get links from spammy directories ❌ Use automated link building services

Target: 2-3 high-quality local backlinks per month


Strategy 5: Win on Website User Experience

Google increasingly prioritizes user experience signals. If women visit your site and immediately leave (high bounce rate), Google notices and ranks you lower.

The Strategy:

Create a website experience so good that women stay, explore, and convert—sending positive signals to Google.

Key Metrics Google Watches:

  1. Bounce Rate (do they leave immediately?)
    • Target: Below 50% for homepage
  2. Time on Site (do they stay and read?)
    • Target: 2+ minutes average
  3. Pages per Session (do they explore?)
    • Target: 2.5+ pages
  4. Click-Through Rate from search (do they click your result?)
    • Improved by compelling titles and descriptions

How to Win:

1. Lightning-Fast Load Times

  • Target: Under 2 seconds on mobile
  • Compress images aggressively
  • Use quality hosting
  • Implement caching
  • Minimize plugins

(We covered this in the SEO Mistakes post—it’s critical)

2. Mobile-First Design Since 73%+ of pregnancy searches are mobile:

  • Large, tappable buttons
  • Click-to-call phone numbers
  • Minimal form fields
  • Easy navigation
  • No pop-ups blocking content

3. Clear Value Proposition Above the Fold

Women should immediately see:

  • What you offer (free pregnancy test, ultrasound, counseling)
  • That it’s free
  • That it’s confidential
  • How to contact you (prominent phone number)

4. Engaging Content

  • Shorter paragraphs (3-4 lines)
  • Subheadings every 150-200 words
  • Bullet points and lists
  • Images breaking up text
  • Videos where appropriate

5. Internal Linking

Link between your pages naturally:

  • Blog posts link to service pages
  • Service pages link to related services
  • Footer links to important pages
  • Contextual links within content

This keeps visitors on your site longer (good for Google) and helps Google understand your site structure.

6. Compelling Calls-to-Action

Every page should have clear next steps:

  • “Schedule Free Appointment”
  • “Call or Text Us Now”
  • “Get Answers to Your Questions”

Make it obvious what to do next.

The Result:

When women spend more time on your site, view more pages, and take action (call, form submission), Google interprets this as: “This site is valuable and relevant.” Your rankings improve.


Strategy 6: Target Keywords Abortion Providers Ignore

Abortion clinics focus on transactional keywords:

  • “Abortion clinic near me”
  • “Abortion cost”
  • “Abortion services”

You can outrank them on educational and alternative-focused keywords:

Target These Keyword Categories:

1. Options/Alternatives

  • “Alternatives to abortion”
  • “Abortion alternatives”
  • “Unplanned pregnancy options”
  • “Considering abortion but not sure”
  • “Pregnancy options counseling”

2. Information-Seeking

  • “What to do if pregnant”
  • “I’m pregnant and scared”
  • “Unplanned pregnancy help”
  • “Pregnant and don’t know what to do”
  • “Is abortion right for me”

3. Adoption-Related

  • “Adoption vs abortion”
  • “How does adoption work”
  • “Adoption process for birth mothers”
  • “Giving baby up for adoption”

4. Support-Focused

  • “Single mom support [city]”
  • “Pregnant and need help”
  • “Free pregnancy support”
  • “Pregnancy help [city]”

5. Abortion Pill Education

  • “Abortion pill side effects”
  • “What to know about abortion pill”
  • “Abortion pill facts”
  • “Abortion pill vs surgical abortion”

6. Post-Abortion

  • “Post abortion support”
  • “Abortion regret”
  • “Help after abortion”

Why This Works:

Abortion providers don’t create content around:

  • Alternatives to their services
  • Comprehensive pregnancy options
  • Adoption information
  • Emotional support
  • Post-abortion healing

This leaves these keyword spaces WIDE OPEN for you to dominate.

Implementation:

Create comprehensive content for each keyword category:

  • 1 blog post per week
  • 1,500-2,000 words each
  • Thoroughly answer the question
  • Include local references
  • Add personal stories (with permission)
  • Clear CTAs throughout

After 6 months, you’ll have 24+ pieces of content targeting keywords abortion providers aren’t competing for.


Strategy 7: Use Schema Markup (Technical Advantage)

Schema markup is code that tells Google exactly what your business is and what you offer. Most pregnancy centers don’t use it. Most abortion clinics don’t either. This is your technical edge.

What Schema Does:

Helps Google understand:

  • You’re a medical/health facility
  • Your location
  • Your services
  • Your hours
  • Your reviews
  • Your staff credentials

Types of Schema to Implement:

1. LocalBusiness Schema

Business name
Address
Phone
Hours
Price range (free)
Geographic area served

2. MedicalBusiness Schema (if applicable)

Medical services offered
Licensed staff
Accreditations

3. Service Schema

List each service:
- Pregnancy testing
- Ultrasound
- Options counseling
- Material assistance
etc.

4. Review Schema

Aggregate rating
Individual reviews

5. Organization Schema

Your organization details
Founding date
Mission (briefly)
Contact information

How to Implement:

Option 1: Use a Plugin (WordPress)

  • Yoast SEO (has schema features)
  • Schema Pro
  • WP Schema Pro

Option 2: Hire a Developer

  • Proper schema implementation requires technical knowledge
  • One-time investment: $500-1,000
  • Huge long-term benefit

Option 3: Use Google’s Structured Data Markup Helper

  • Free tool from Google
  • Generates schema code for you
  • You paste it into your site

The Impact:

Proper schema markup:

  • Improves understanding of your site
  • Can generate rich snippets in search results
  • Increases click-through rates
  • Gives you advantage over competitors without it

Strategy 8: Optimize for Voice Search

Voice searches are growing rapidly, especially on mobile:

  • “Hey Siri, pregnancy center near me”
  • “OK Google, where can I get a free pregnancy test”

Voice searches are:

  • More conversational
  • Question-based
  • Local-focused
  • Action-oriented

How to Optimize for Voice:

1. Target Question Keywords

  • “Where can I get a free pregnancy test?”
  • “How do I know if I’m pregnant?”
  • “What are my pregnancy options?”
  • “Where is the nearest pregnancy center?”

2. Create FAQ Pages

Use actual questions as headers:

Q: “Where can I get a free pregnancy test in [City]?” A: “[Center Name] offers free pregnancy tests with immediate results at [address]. Walk-ins welcome, or call [number] to schedule an appointment.”

Q: “Do I need an appointment for an ultrasound?” A: “No appointment necessary! We offer free ultrasounds Monday through Friday from 9am-5pm. Same-day appointments also available.”

3. Use Conversational Language

Write how people speak:

  • “I’m pregnant and don’t know what to do” (natural)
  • vs “Unplanned pregnancy resources” (formal)

4. Optimize Google My Business Q&A

Voice assistants pull answers from GMB Q&A sections.

5. Claim Featured Snippets

Voice assistants often read featured snippets (position zero) aloud.

To win featured snippets:

  • Answer questions directly
  • Use numbered or bulleted lists
  • Keep answers concise (40-60 words)
  • Use clear formatting

Example Content Structure for Voice:

H2: "Where Can I Get a Free Pregnancy Test in [City]?"

Direct answer paragraph:
"[Center Name] provides free pregnancy tests at [address] 
in [City]. Tests take 3-5 minutes and are completely 
confidential. Walk-ins welcome Monday-Friday 9am-5pm, 
or call [number] for an appointment."

[Then provide more detailed information below]

Strategy 9: Monitor and Respond to Competitor Moves

You need to know what abortion providers in your area are doing online.

What to Monitor:

1. Their Google Rankings

  • Check weekly: Are they ranking for keywords you want?
  • Use incognito mode or rank tracking tools
  • Track their positions for: “abortion clinic [city],” “pregnancy options [city],” etc.

2. Their Google Ads

  • Search abortion-related terms
  • Screenshot their ads
  • Analyze their messaging
  • Identify gaps you can exploit

3. Their Website Changes

  • Check monthly: Did they update content?
  • New services advertised?
  • New pages created?
  • Better user experience?

4. Their GMB Activity

  • Are they posting regularly?
  • Generating more reviews?
  • Adding photos?
  • Responding to reviews?

5. Their Backlink Profile

  • Tools: Ahrefs, Moz, SEMrush (paid)
  • Where are they getting links?
  • Can you get similar links?

How to Respond:

If they’re outranking you:

  • Analyze why (better content, more reviews, faster site?)
  • Create even better content
  • Implement missing optimization elements

If they launch new services:

  • Create content comparing your services
  • Emphasize your free offerings vs. their costs

If they increase ad spend:

  • Focus on organic (they can’t buy their way to better content)
  • Target keywords they’re ignoring
  • Improve conversion rate so you’re more efficient

The Rule: Don’t copy them. Out-execute them on fundamentals.


The 90-Day Battle Plan

Month 1: Foundation

Week 1:

  • ✓ Complete GMB profile 100%
  • ✓ Upload 15+ photos to GMB
  • ✓ Create first GMB post
  • ✓ Start review generation campaign

Week 2:

  • ✓ Audit NAP consistency across web
  • ✓ Fix all inconsistencies
  • ✓ Claim major directory listings
  • ✓ Set up rank tracking for key terms

Week 3:

  • ✓ Conduct competitor analysis
  • ✓ Identify keyword gaps
  • ✓ Create content calendar
  • ✓ Write first hyper-local content piece

Week 4:

  • ✓ Optimize website speed
  • ✓ Improve mobile experience
  • ✓ Add click-to-call functionality
  • ✓ Create/optimize FAQ page

Month 2: Content & Citations

Weekly tasks:

  • ✓ Publish 1-2 blog posts
  • ✓ Create 1 GMB post
  • ✓ Request 2-3 reviews
  • ✓ Build 5-10 citations

Monthly tasks:

  • ✓ Create one neighborhood page
  • ✓ Reach out to 10 local orgs for backlinks
  • ✓ Optimize one service page
  • ✓ Add schema markup to key pages

Month 3: Scaling & Optimization

Weekly tasks:

  • ✓ Publish 1-2 blog posts
  • ✓ Create 1 GMB post
  • ✓ Monitor rankings
  • ✓ Adjust strategy based on data

Monthly tasks:

  • ✓ Analyze what’s working
  • ✓ Double-down on successful tactics
  • ✓ Eliminate what isn’t working
  • ✓ Plan next 90 days

What Success Looks Like

After 90 days of consistent execution:

Rankings:

  • Appear in Local Pack for 5-10 keywords
  • First page organic results for 20-30 keywords
  • Outrank abortion providers for alternative/options keywords

Traffic:

  • 100-300% increase in organic website traffic
  • 50-100+ GMB views per week
  • 10-30 direction requests per week
  • 20-50+ phone calls from organic sources per month

Reviews:

  • 10-15+ new reviews
  • 4.5+ star average
  • Active response to all reviews

Visibility:

  • When you search abortion-related terms locally, you appear
  • When you search pregnancy help locally, you dominate
  • Your GMB listing is complete, active, professional

The Investment Reality

Time Investment:

Option 1: DIY

  • 10-15 hours per week
  • Content creation, citation building, optimization
  • Best for: Tech-savvy teams with dedicated marketing staff

Option 2: Hire Help

  • 2-3 hours per week (your oversight)
  • Agency/consultant does heavy lifting
  • Best for: Busy teams focused on client care

Financial Investment:

Minimum effective budget:

  • $0 per month (pure sweat equity)
  • OR $1,500-3,000/month (professional help + tools)

Tools you may need:

  • Rank tracking: $50-100/month
  • Citation building: $50-200/month (one-time or ongoing)
  • Schema implementation: $500-1,000 (one-time)
  • Quality hosting: $20-40/month

Reality check: You can outrank abortion providers with zero budget if you’re willing to put in the time. Or you can accelerate results by investing in professional help.


Common Mistakes That Sabotage Success

❌ Giving up after 30 days SEO takes 60-90 days minimum to show results. Month 1 is foundation-building.

❌ Inconsistent effort Posting 5 times one month, then nothing for 3 months doesn’t work. Consistency beats intensity.

❌ Focusing only on rankings Rankings matter, but conversions matter more. Track phone calls and appointments, not just positions.

❌ Copying abortion clinic tactics They’re transactional. You’re relational. Your advantage is being human, local, and caring.

❌ Ignoring mobile If your site doesn’t work perfectly on phones, you’ve already lost.

❌ Being afraid of “abortion” keywords You can’t rank for searches you don’t optimize for. Use the words ethically.

❌ Not tracking results Without data, you’re flying blind. Track everything.


The Bottom Line

Can a small pregnancy center outrank a well-funded abortion provider? Absolutely.

You don’t need their budget. You need:

  • Optimized Google My Business (the great equalizer)
  • Consistent, hyper-local content (they can’t replicate)
  • Strategic keyword targeting (fill gaps they ignore)
  • Community backlinks (you’re local, they’re corporate)
  • Better user experience (you care more)
  • Persistence (90 days minimum)

The abortion providers in your city are counting on you to:

  • Not understand SEO
  • Not invest in digital marketing
  • Give up quickly
  • Stay invisible online

Prove them wrong.

Every woman who searches for abortion help and finds YOUR center first instead of theirs is a life potentially saved. The battle for local search rankings isn’t about ego—it’s about impact.


Ready to Dominate Local Search?

Get a Competitive Analysis: We’ll show you exactly where abortion providers are beating you in search results, and create a custom strategy to outrank them.

Schedule a Strategy Session: Let’s discuss your local search landscape and build your 90-day battle plan.

Call or Text: 573-395-6044

The women in your community are searching right now. Make sure they find you first.


About Cornerstone Marketing Strategies: We specialize in helping pregnancy centers outrank abortion providers in local search results. Our strategies have helped hundreds of centers dramatically improve their visibility and reach significantly more abortion-minded women. With deep expertise in local SEO, competitive analysis, and the unique challenges pregnancy centers face online, we know how to help you win the search battle in your community. Contact us to start outranking abortion providers in your city.