What are Keywords Anyway, and Why Do They Matter?

What are Keywords Anyway, and Why Do They Matter?

If youโ€™ve read anything about Search Engine Optimization or Google Ads, youโ€™ve undoubtedly come across the term โ€œkeyword.โ€ Keywords are the words that people use to search on a search engine like Google or Bing, before they land on your ad or website. A website...
The Shelf Life of a Website

The Shelf Life of a Website

Websites are a vital component of a stellar marketing plan, but did you know they have a shelf life? Think about itโ€” a website is the technological storefront for your business or organization, and we all know just how fast technology changes. The good news is that...
Digital Marketing

Digital Marketing

Digital marketingโ€” Itโ€™s one of those terms that many times overwhelms people. If youโ€™re a small business owner or nonprofit leader, you probably recognize the importance of having a digital marketing presence, but you may not understand how to make it happen on a...