The 3 Pages Every Pregnancy Center Website Must Have (That Most Don’t)

By Cornerstone Marketing Strategies

Your website has a homepage, an About page, maybe a Services page. But there are three critical pages missing—pages that could be converting 40% more visitors into appointments. Here’s what abortion-minded women are looking for that you’re probably not providing.

The Conversion Gap

Here’s a scenario that happens thousands of times per day:

A woman searches “abortion clinic near me.” She clicks on your Google Ad or finds your website organically. She lands on your homepage. She reads your headline. She sees you offer free services. She’s interested.

Then she asks herself three questions:

“What exactly happens if I go there?”
“What will they tell me about the abortion pill?”
“How does this place compare to the abortion clinic down the street?”

She looks for answers on your website.

Your homepage doesn’t answer these questions. Your Services page lists what you offer, but not what she’ll experience. Your About page tells your history, but not what she needs to know.

She doesn’t find answers. She leaves. She books an appointment at the abortion clinic instead.

You just lost her—not because your services aren’t good, but because your website didn’t answer her specific questions.

The Three Missing Pages

After analyzing hundreds of pregnancy center websites and thousands of hours of user behavior data, we’ve identified three pages that dramatically increase conversion rates—yet fewer than 15% of pregnancy centers have them.

The three pages:

“What to Expect” Page – Removes fear and uncertainty
“Abortion Pill Facts” Page – Addresses her most pressing question
“How We Compare” Page – Helps her choose you over abortion providers

Let’s build each one, step by step.

Page 1: “What to Expect When You Visit Us”

Why This Page Is Critical

The problem: Women have never been to a pregnancy center. They don’t know what happens. Fear of the unknown keeps them from calling.

Common fears:

“Will they judge me?”
“Will they try to force me into a decision?”
“How long will it take?”
“Will it be awkward or uncomfortable?”
“What if someone I know sees me?”
“Do I have to talk about my sexual history?”
“Will they be religious and preachy?”

What happens without this page: She doesn’t schedule an appointment because she’s anxious about what she’ll encounter.

What happens with this page: You remove barriers, reduce anxiety, and show her exactly what the experience will be like.

What to Include on This Page

Page Title: “What to Expect at Your First Visit”

Section 1: Immediate Reassurance (Above the Fold)

Start with a headline that addresses her biggest concern:

Headline Options:

“Your First Visit: Comfortable, Confidential, and Completely Free”
“What Happens During Your Appointment? Here’s Exactly What to Expect”
“No Pressure, No Judgment—Just Support and Answers”

Opening paragraph:

"We know that visiting a pregnancy center for the first time 
can feel overwhelming. You might be scared, confused, or unsure 
what to expect. We want you to feel completely comfortable, so 
here's exactly what will happen during your visit—step by step."

Section 2: The Appointment Timeline (Step-by-Step)

Break down every step of the visit. People find comfort in knowing the process.

Format this visually with icons or numbers:

Step 1: Welcome & Check-In (5 minutes) “When you arrive, you’ll be greeted by our friendly reception staff. We’ll ask for basic information—just your first name and contact information. You don’t need insurance, ID, or any paperwork.”

Step 2: Meet with Your Advocate (15-20 minutes) “You’ll meet one-on-one with a trained pregnancy advocate in a private, comfortable room. This is your time to share your story, ask questions, and discuss your situation. We’re here to listen—not to judge or pressure you.”

Step 3: Free Pregnancy Test (5 minutes) “If you haven’t taken a pregnancy test or want to confirm your results, we’ll provide a lab-quality pregnancy test. Results are ready in 3-5 minutes.”

Step 4: Free Ultrasound (15-20 minutes) (if applicable) “If your pregnancy test is positive and you’d like to confirm the pregnancy and see how far along you are, we’ll provide a free ultrasound performed by a licensed medical professional. You’ll see your ultrasound on the screen and receive printed images to take home.”

Step 5: Options Counseling (As Long as You Need) “We’ll discuss all of your options—parenting, adoption, and abortion facts—in a non-judgmental, supportive environment. You can ask any questions you have. We’ll provide accurate information so you can make the best decision for you.”

Step 6: Next Steps (Based on Your Choice) “Depending on what you decide, we can connect you with resources, ongoing support, material assistance, or whatever you need. There’s no obligation to use our services—we’re here however you need us.”

Total Time: 45-60 minutes (emphasize flexibility: “We work around your schedule and take as much time as you need”)

Section 3: Address Common Concerns Directly

Use a FAQ format to tackle specific anxieties:

“Will you try to convince me not to have an abortion?” “No. Our goal isn’t to make decisions for you—it’s to give you accurate information about all your options so you can make the best choice for your situation. We’ll support whatever decision you make.”

“Is everything really free?” “Yes. Pregnancy tests, ultrasounds, counseling, material assistance—everything we offer is completely free. We don’t accept insurance, and you don’t need any ID or paperwork.”

“Is it confidential?” “Absolutely. Everything you share with us stays private. We don’t share your information with anyone—not parents, partners, friends, or other organizations—without your written permission.”

“What if I’m not sure I want to keep the pregnancy?” “That’s completely normal. Many women we see are uncertain or leaning toward abortion. We’re here to help you explore all your options and make sure you have the information you need, regardless of which direction you’re leaning.”

“Will you judge me?” “No. We’ve worked with thousands of women in similar situations. We understand that unplanned pregnancy can be overwhelming and that every situation is different. Our staff is trained to provide compassionate, non-judgmental support.”

“How long does it take to get an appointment?” “We offer same-day appointments and walk-ins are welcome. Call or text us and we’ll get you in as soon as possible—often within 24 hours.”

“Do I need to bring anything?” “No. Just bring yourself. Everything is provided at no cost.”

“What if I’m a minor?” “You can visit us without parental consent. Our services are confidential regardless of age. [Note: Adjust based on your state laws and policies]”

Section 4: Set Expectations for After the Visit

“What happens after my appointment?” “After your visit, there’s no obligation to return or use our services. If you’d like ongoing support, we’re here for you. We may follow up to see how you’re doing, but you’re never pressured to come back.”

“Can I bring someone with me?” “Yes! You’re welcome to bring a friend, partner, or family member. They can wait in our waiting room or join you in the counseling room—whatever makes you most comfortable.”

Section 5: Visual Elements

Include photos to make the experience tangible:

Your waiting room (clean, comfortable, welcoming)
A counseling room (private, non-threatening)
Your reception area (friendly, accessible)
Staff members (smiling, approachable)
The ultrasound equipment (modern, professional)

Avoid: Religious imagery, baby photos, or anything that might trigger defensiveness in abortion-minded visitors.

Section 6: Clear Call-to-Action

End with obvious next steps:

“Ready to Schedule Your Visit?”

[SCHEDULE APPOINTMENT BUTTON] [CALL OR TEXT: (555) 123-4567]

“Have more questions? Text or call us—we’re here to help.”

The Impact

Centers that add a comprehensive “What to Expect” page typically see:

25-40% reduction in phone call objections
30-50% increase in appointment bookings
20-30% improvement in show rates (less anxiety = more likely to show)
Fewer last-minute cancellations

Why it works: You’re answering her questions before she even has to ask them. You’re removing the fear of the unknown.

Page 2: “Abortion Pill Facts: What You Should Know”

Why This Page Is Critical

The reality: Medication abortion now accounts for over 60% of all abortions. Women searching “abortion pill” need to land on a page specifically about that topic.

The problem: Most pregnancy center websites either:

Don’t mention the abortion pill at all
Have one vague paragraph buried in a services page
Avoid the topic because it feels uncomfortable

What happens without this page: Women searching abortion pill information only find abortion provider websites. You’re invisible to the largest and fastest-growing segment of abortion-minded women.

What happens with this page: You appear in abortion pill searches, provide factual information, and become an alternative to online telehealth abortion providers.

What to Include on This Page

Page Title: “Abortion Pill Facts: What You Should Know Before You Decide”

Alternative titles:

“Considering the Abortion Pill? Here’s What You Need to Know”
“Medication Abortion: Complete Information and Alternatives”
“The Abortion Pill: Risks, Process, and What to Consider”

Section 1: Immediate Value Proposition

Headline: “Thinking About the Abortion Pill? Get Accurate Information First”

Opening paragraph:

"If you're considering the abortion pill (medication abortion), 
it's important to have complete, accurate information about how 
it works, what to expect, potential risks, and alternatives 
before making your decision. At [Center Name], we provide free 
ultrasounds and factual information about all pregnancy options—
including the abortion pill—so you can make an informed choice."

Section 2: What Is the Abortion Pill? (Factual, Clinical)

Keep this section factual and medical—not preachy.

“What is medication abortion?” “The abortion pill is actually two medications taken in sequence to end an early pregnancy. It’s typically used up to 10 weeks from the first day of your last menstrual period.”

“The two-drug protocol:”

Mifepristone (First Drug):

Taken first, usually at a clinic or prescribed via telehealth
Blocks progesterone, which is needed for pregnancy to continue
May cause some nausea or bleeding

Misoprostol (Second Drug):

Taken 24-48 hours after mifepristone
Causes uterine contractions to expel the pregnancy
Taken at home
Causes cramping and heavy bleeding

“How long does it take?” “The process typically takes 4-5 hours after taking the second pill, though bleeding can continue for days or weeks.”

Section 3: What They May Not Tell You (Critical Information)

This is where you provide value abortion providers often don’t emphasize.

“Why you need an ultrasound first:”

Present this as medical necessity, not anti-abortion rhetoric:

“Before taking the abortion pill, an ultrasound is medically important to:”

Confirm pregnancy location: 1-2% of pregnancies are ectopic (outside the uterus). The abortion pill won’t treat an ectopic pregnancy, which is a medical emergency.
Determine gestational age: The abortion pill is only FDA-approved through 10 weeks. An ultrasound accurately dates your pregnancy.
Confirm viability: 15-20% of pregnancies end in natural miscarriage. An ultrasound can determine if the pregnancy is still developing.

“Many online telehealth abortion providers don’t require an ultrasound. This can be medically risky.”

“What to expect physically:”

Be honest about the physical experience:

Common Side Effects:

Heavy cramping (often more intense than period cramps)
Heavy bleeding (soaking through 2+ pads per hour)
Nausea and vomiting
Diarrhea
Fever and chills
Headache
Dizziness

Duration: Bleeding can last 2-4 weeks

“Potential complications:”

Present medical facts without exaggeration:

Incomplete abortion (3-5%): Not all pregnancy tissue is expelled, requiring additional medication or a surgical procedure
Hemorrhaging (rare but serious): Excessive bleeding requiring medical attention
Infection (rare): Requires antibiotics or hospitalization
Continuing pregnancy (2-5%): The abortion pill doesn’t work, and the pregnancy continues

“Most women complete medication abortion without complications, but it’s important to know the risks.”

“What to expect emotionally:”

Address the emotional component honestly:

“Physical effects are only part of the experience. Women report a range of emotional responses:”

Relief
Sadness or grief
Guilt or regret
Depression or anxiety
Emotional numbness
A mix of conflicting feelings

“Everyone’s emotional experience is different. Whatever you feel is valid.”

Section 4: The Telemedicine Reality

Address the growing trend of online abortion pill providers:

“Ordering abortion pills online: What you should know”

“Many women are now ordering abortion pills online through telehealth services. While this may seem convenient, there are important considerations:”

What you miss without in-person care:

No ultrasound (gestational age is just an estimate)
No ectopic pregnancy screening
No in-person medical evaluation
Limited follow-up care
No immediate help if complications arise

“If you’re considering ordering pills online, understand the risks of not having local medical support.”

Section 5: Your Alternatives

Don’t make this preachy—just present other options:

“Before you decide, consider all your options:”

Option 1: Parenting

What support is available (your services + community resources)
Financial assistance programs
Childcare options
Job training and education opportunities

Option 2: Adoption

How the process works
Types of adoption (open, closed, semi-open)
Financial assistance for birth mothers
Ongoing support available

“We’re here to discuss any option you’re considering—including abortion. Our goal is to make sure you have complete information.”

Section 6: Free Services You Offer

“How we can help:”

Free ultrasound to confirm pregnancy location, gestational age, and viability
Accurate information about all pregnancy options, including abortion
Options counseling to talk through your situation
Community resources regardless of your decision
Ongoing support if you choose parenting or adoption

Section 7: Questions to Ask (Any Provider)

Empower her with questions to ask—whether she visits you or an abortion provider:

“Questions to ask before getting an abortion pill:”

Will I have an ultrasound first?
How far along is my pregnancy?
What happens if the abortion pill doesn’t work?
What should I do if I have complications?
Will I have follow-up care?
What will I see and experience?
What pain management is recommended?
Who can I call if something goes wrong?

“These questions are important whether you’re getting the abortion pill from a clinic or online provider.”

Section 8: Clear Call-to-Action

“Get a Free Ultrasound Before You Decide”

“Before taking the abortion pill, get a free ultrasound to confirm your pregnancy location and how far along you are. This protects your health and helps you make an informed decision.”

[SCHEDULE FREE ULTRASOUND BUTTON] [CALL OR TEXT: (555) 123-4567]

“Have questions about the abortion pill? Text or call us—we’re here to provide factual information without pressure or judgment.”

The Tone: Critical Considerations

DO: ✓ Present medical facts accurately ✓ Cite credible sources (FDA, medical journals) ✓ Acknowledge both benefits and risks ✓ Use clinical, respectful language ✓ Emphasize informed decision-making

DON’T: ✗ Use graphic imagery or scare tactics ✗ Exaggerate risks ✗ Use judgmental or condemning language ✗ Make it preachy or overtly religious ✗ Present only negative information

The balance: Provide comprehensive, factual information that abortion providers often don’t emphasize (like ultrasound importance) while maintaining medical credibility.

The Impact

Centers with comprehensive abortion pill pages see:

150-300% increase in traffic from abortion pill searches
40-60 new visitors per month specifically looking for abortion pill info
20-35% of those visitors scheduling appointments
Ability to reach women considering telehealth abortion

Why it works: You’re appearing in searches that abortion providers dominate. You’re providing information they don’t. You’re offering a free ultrasound before she orders pills online.

Page 3: “How We Compare: Pregnancy Center vs. Abortion Clinic”

Why This Page Is Critical

The reality: Women are comparing options. They’re Googling both pregnancy centers and abortion clinics. They’re trying to decide where to go first.

The problem: If you don’t clearly articulate your value proposition compared to abortion providers, she makes assumptions—often incorrect ones.

Common misconceptions:

“Pregnancy centers are just trying to talk me out of abortion”
“Only abortion clinics give real medical care”
“Pregnancy centers don’t tell you about all your options”
“I’ll have to pay at the pregnancy center”

What happens without this page: She doesn’t understand the difference and defaults to the abortion clinic because it’s what she’s heard of.

What happens with this page: You proactively differentiate yourself, address objections, and show your unique value.

What to Include on This Page

Page Title: “What Makes Us Different: Pregnancy Center vs. Abortion Clinic”

Alternative titles:

“How Pregnancy Centers Help: A Complete Comparison”
“Understanding Your Options: What We Offer vs. Abortion Providers”
“Why Visit a Pregnancy Center First”

Section 1: Set the Right Frame

Headline: “Weighing Your Options? Here’s How We’re Different”

Opening paragraph:

"When facing an unplanned pregnancy, you have choices about 
where to get information and care. Abortion clinics and 
pregnancy centers offer different services and different 
approaches. Here's an honest comparison so you can decide 
what's right for you."

Section 2: The Comparison Chart

Create a visual, side-by-side comparison:

Service/Feature	Our Pregnancy Center	Typical Abortion Clinic
Cost	100% Free	$500-$2,000+ depending on procedure
Pregnancy Testing	Free, lab-quality tests	Often requires payment
Ultrasound	Free, no charge	May charge $50-200+
Options Counseling	All options discussed: parenting, adoption, abortion facts	Focused on abortion procedures
Bias/Goal	Help you make informed decision	Provide abortions (their business model)
Time with Counselor	As long as you need	Often 15-30 minutes
Ongoing Support	Available throughout pregnancy and after	Typically only pre-abortion
Material Assistance	Diapers, formula, clothing, resources	Not typically provided
Parenting Classes	Free classes available	Not provided
Adoption Information	Comprehensive adoption resources	Limited or none
Follow-Up Care	Long-term support available	Post-abortion check-up only
Pressure to Decide	No pressure, no sales tactics	May encourage quick decision

Important Disclaimer: “This comparison reflects our services and typical abortion clinic services. Individual providers may vary. We encourage you to ask questions at any facility you’re considering.”

Section 3: What We Offer (Your Value Proposition)

“At [Center Name], we provide:”

Comprehensive Information “We discuss all three options—parenting, adoption, and abortion—providing factual information about each. Our goal isn’t to make decisions for you; it’s to ensure you have complete information to make the best choice for your situation.”

Free Medical Services “All services are completely free—pregnancy testing, ultrasounds, consultations, and ongoing support. We don’t accept insurance and don’t charge any fees.”

Licensed Medical Professionals “Our ultrasounds are performed by licensed medical professionals. Our counselors are trained to provide accurate information and compassionate support.”

No Time Pressure “We never pressure you to make a quick decision. You can take as much time as you need. We’ll support you whether you decide today or need weeks to think things through.”

Ongoing Support “If you choose parenting, we provide material assistance, parenting classes, community resources, and long-term support. If you choose adoption, we connect you with agencies and walk with you through the process. If you choose abortion, we’ll provide factual information and answer your questions.”

Section 4: Address Common Questions

“Why would I go to a pregnancy center instead of an abortion clinic?”

“Many women visit pregnancy centers first because:”

All services are free (abortion clinics charge for services)
You’ll get comprehensive information about all options, not just abortion
There’s no pressure to make a quick decision
You’ll receive an ultrasound to confirm pregnancy details
You can access ongoing support regardless of your choice

“Will you try to talk me out of abortion?”

“No. Our role is to provide accurate information, not to make decisions for you. We’ll share facts about all pregnancy options—including abortion procedures, risks, and alternatives—so you can make an informed choice. Some women leave our center and still choose abortion. We respect that.”

“Are pregnancy centers real medical facilities?”

“We offer limited medical services performed by licensed professionals (pregnancy testing and ultrasound). We’re not a full medical clinic—we don’t perform abortions, provide birth control, or offer comprehensive gynecological care. We’re specifically focused on pregnancy support and options education.”

“Do I have to be Christian/religious to use your services?”

“No. We serve women of all faiths and backgrounds. While our organization may be faith-based, we provide services to everyone regardless of religion, and we don’t require participation in any religious activities.”

Section 5: When to Visit an Abortion Clinic vs. Pregnancy Center

Be fair and honest:

“Visit a pregnancy center if you:”

Want to confirm your pregnancy with a free test and ultrasound
Need time to explore all your options
Want to understand abortion procedures and alternatives
Need material support for parenting
Are interested in adoption information
Want ongoing support regardless of your decision

“Visit an abortion clinic if you:”

Have already decided to have an abortion
Need birth control or contraception services
Need comprehensive gynecological care
Want a provider who specializes in abortion procedures

“Many women visit both—a pregnancy center for information and ultrasound, then an abortion clinic if they decide to proceed with abortion. There’s no right or wrong order.”

Section 6: What Past Clients Say

Include brief, anonymous testimonials:

✓ “I was planning to go to the abortion clinic, but I went to [Center] first for a free ultrasound. I’m so glad I did—they answered questions the clinic wouldn’t have.”

✓ “I appreciated that they weren’t pushy. They gave me information and let me make my own choice.”

✓ “I ended up having an abortion, but they were respectful and gave me resources I needed. I felt supported even though I didn’t choose what they hoped I would.”

✓ “The free ultrasound showed me I was further along than I thought, which changed my timeline for making decisions.”

Section 7: Clear Call-to-Action

“Start with a Free Ultrasound”

“Before making any decision, get a free ultrasound to confirm:”

How far along you are
That the pregnancy is viable
That the pregnancy is in the uterus (not ectopic)

This information is critical for making an informed decision about your pregnancy.

[SCHEDULE FREE ULTRASOUND] [CALL OR TEXT: (555) 123-4567]

“Still have questions about the difference? Text or call us—we’re happy to explain more about how we can help.”

The Tone: Critical Considerations

This page is delicate. Handle it carefully:

DO: ✓ Be fair and honest ✓ Acknowledge abortion clinics provide a service some women want ✓ Focus on YOUR value, not attacking them ✓ Emphasize informed decision-making ✓ Use factual comparisons

DON’T: ✗ Attack or demonize abortion providers ✗ Make false claims about abortion clinics ✗ Use inflammatory language ✗ Exaggerate differences ✗ Sound defensive or desperate

The key: Position yourself as the place to go FIRST for information, before making any irreversible decision.

The Impact

Centers with comparison pages see:

30-50% increase in appointments from women “comparison shopping”
Better-qualified appointments (women who understand what you offer)
Fewer misunderstandings and objections during calls
Improved ability to compete with abortion clinic marketing

Why it works: You’re controlling the narrative about what pregnancy centers offer. You’re proactively addressing misconceptions. You’re differentiating on value, not just saying “we’re life-affirming.”

Implementation: How to Build These Pages

Step 1: Prioritize

Build in this order:

“What to Expect” (easiest, highest impact on conversion rate)
“Abortion Pill Facts” (captures most search traffic)
“How We Compare” (differentiates and overcomes objections)

Step 2: Write Content

Time needed per page: 3-5 hours (including review and editing)

Writing tips:

Use short paragraphs (3-4 lines maximum)
Include subheadings every 150-200 words
Write at 8th-grade reading level
Use bullet points and lists
Break up text with images
Include FAQ sections

Step 3: Get Images

What you need:

Your facility (waiting room, counseling rooms)
Staff photos (with permission)
Stock photos showing diversity and empathy
Infographics or charts (for comparison page)

What to avoid:

Baby/fetus imagery (can trigger defensiveness)
Overly religious imagery
Stock photos that look fake
Anything preachy or judgmental

Step 4: Optimize for SEO

Each page should be optimized for search:

“What to Expect” Page:

Target: “what to expect at pregnancy center”
Also: “first visit pregnancy center,” “pregnancy center appointment”

“Abortion Pill Facts” Page:

Target: “abortion pill facts,” “abortion pill information”
Also: “medication abortion,” “what you should know about abortion pill”

“How We Compare” Page:

Target: “pregnancy center vs abortion clinic”
Also: “difference between pregnancy center and abortion clinic”

SEO Elements:

Page title includes keyword
First paragraph includes keyword
Subheadings include variations
Meta description (155 characters)
Alt text on images
Internal links to other pages

Step 5: Add to Navigation

Make these pages easy to find:

Primary navigation:

“What to Expect” (under Services or standalone)
“Abortion Pill Facts” (under Services or Resources)
“How We Compare” (under About or standalone)

Footer links:

Include all three pages
Ensures they’re accessible from anywhere on site

Homepage links:

Link to “What to Expect” from appointment CTAs
Link to “Abortion Pill Facts” from content about medication abortion
Link to “How We Compare” from value proposition sections

Step 6: Promote

Once pages are live:

Google Ads:

Create specific ad groups for each page
“Abortion pill” ads → Abortion Pill Facts page
“What happens at pregnancy center” ads → What to Expect page

Social Media:

Share snippets from each page
“Wondering what happens at your first visit? Here’s exactly what to expect…” [link]

Email/Newsletter:

Feature each page to current email list
“New resource: Everything you need to know about the abortion pill”

Google My Business:

Create posts linking to each page
“Before taking the abortion pill, read this important information” [link]

The Results: What to Expect

After implementing all three pages, pregnancy centers typically see:

Traffic Changes:

100-200% increase in abortion pill-related traffic
40-80% increase in “what to expect” searches
20-40% increase in comparison-related searches

Conversion Changes:

25-40% increase in appointment requests
15-25% reduction in phone objections (“will you judge me?”)
20-30% improvement in show rates

Call Quality Changes:

Better-qualified leads (they know what you offer)
Fewer misunderstandings
More women specifically requesting ultrasounds
More abortion-minded women calling

Overall Impact:

30-50% increase in abortion-minded client visits
Better informed clients (easier appointments)
Improved reputation (comprehensive information)

The 30-Day Implementation Plan

Week 1: Planning & Research

Audit current website pages
Research what abortion providers in your area say
Review competitor pregnancy center websites
Gather photos and testimonials
Create outline for each page

Week 2: Write Content

Draft “What to Expect” page (Day 1-2)
Draft “Abortion Pill Facts” page (Day 3-4)
Draft “How We Compare” page (Day 5)

Week 3: Review & Refine

Staff review for accuracy
Medical director review (Abortion Pill page)
Board/leadership approval (if needed)
Edit for clarity and tone
Ensure brand consistency

Week 4: Build & Launch

Add pages to website
Optimize for SEO
Add to navigation
Test on mobile devices
Create Google Ads campaigns
Announce on social media

Common Objections (And How to Handle Them)

Objection 1: “Our board won’t approve content about abortion pills”

Response: Frame it as medical education and informed consent. You’re providing factual information women need to make safe decisions—including information about ultrasound importance that telehealth providers don’t emphasize.

Objection 2: “We don’t want to look like we’re attacking abortion clinics”

Response: The comparison page doesn’t attack—it factually differentiates. You’re helping women understand their options, not vilifying another organization.

Objection 3: “We’re afraid to use the word ‘abortion’ too much”

Response: If you don’t use the word, Google doesn’t show you to women searching for it. Using the word strategically isn’t promoting abortion—it’s ensuring women searching for abortion information find you.

Objection 4: “This feels like too much work”

Response: These three pages can be created in 30 days and will drive results for years. The ROI in increased appointments and lives saved far outweighs the one-time effort.

Objection 5: “We don’t have budget for professional copywriting”

Response: Use this blog post as your template. Customize it for your center. You can DIY these pages with just time investment.

The Bottom Line

Your website can have 20 pages or 200, but if you’re missing these three critical pages, you’re losing 40% of potential appointments:

“What to Expect” – Removes fear and increases show rates
“Abortion Pill Facts” – Captures the largest segment of abortion-minded traffic
“How We Compare” – Differentiates and overcomes objections

These aren’t nice-to-have pages. They’re essential conversion tools.

Every pregnancy center website needs them—not next year, not when you do your next redesign, but now.

The women searching for help right now are looking for exactly this information. Will they find it on your site, or only on abortion provider sites?

Ready to Build These Pages?

Get a Content Strategy Session: We’ll review your current website, identify gaps, and create a plan to build these three critical pages.

Need Help Writing? We can create custom content for your center that addresses your specific community, services, and values.

Call or Text: 573-395-6044

Don’t let missing pages cost you another appointment. Build them this month.

Get Started

About the Author: Cornerstone Marketing Strategies specializes in digital marketing for pregnancy centers and pro-life organizations. With years of experience working in the pro-life movement and over 400 successful campaigns, we understand both the technical requirements of effective digital marketing and the mission-critical nature of reaching abortion-minded women. Contact us to learn how we can help your center save more lives.